Electronic Arts are gaming veterans creating various successful gaming franchises, but they now want to start making open-world action games, similar to Rockstar’s Grand Theft Auto franchise, according to the company’s Vice-President.

“If you look at the biggest segment in our industry, which is action, we don’t have a lot,. EA is not known to make gigantic action games like Assassin’s Creed or Batman or GTA or those types of games that are really big. The strategic direction that we put in motion is to expand our portfolio more into that segment, to see what can we bring to gamers that maybe hasn’t been done before. I’m not suggesting we’re going to go after GTA and sell 50 million units. We would love to! But what I’m saying is those types of absolutely AAA, big productions is what we want to do.” (EA Vice-President – Patrick Soderlund)